English Proficiency Essay

Language proficiency or linguistic proficiency is the ability of an individual to speak or perform in an acquired language. As theories vary among pedagogues as to what constitutes proficiency,[1] there is little consistency as to how different organizations classify it. Additionally, fluency and language competence are generally recognized as being related, but separate controversial subjects. In predominant frameworks in the United States, proficient speakers demonstrate both accuracy and fluency, and use a variety of discourse strategies.[2] Thus, native speakers of a language can be fluent without being considered proficient. ————————————————- Organizations ACTFL The American Council on the Teaching of Foreign Languages (ACTFL) distinguishes between proficiency and performance. In part, ACTFL’s definition of proficiency is derived from mandates issued by the US government, declaring that a limited English proficient student is one who comes from a non-English background and â€Å"who has sufficient difficulty speaking, reading, writing, or understanding the English language and whose difficulties may deny such an individual the opportunity to learn successfully in classrooms where the language of instruction is English or to participate fully in our society.† ACTFL views â€Å"performance† as being the combined effect of all three modes of communication: interpretive, interpersonal, and presentational. ————————————————- Proficiency frameworks Note that test scores may not correlate reliably, as different understandings of proficiency lead to different types of assessment: * FSI Test (Foreign Service Institute) Scores range from 0 to 5+.[3] (deprecated) * Interagency Language Roundtable Scores range from 0 to 5.[4] (evolved from FSI) * Language Proficiency Index * ACTFL Proficiency Guidelines ACTFL recognises ten different levels of proficiency: â€Å"novice†, â€Å"intermediate†, â€Å"advanced†, and â€Å"superior†, of which the first three are each subdivided into â€Å"low†, â€Å"mid†, and â€Å"high†. * Common European Framework of Reference for Languages CEF recognises six levels: A1, A2, B1, B2, C1 and C2. Proficiency tests * CELPE-Bras (Certificate of Proficiency in Portuguese for Foreigners) * Defense Language Proficiency Tests * DELE (Diplomas of Spanish as Foreign Language) * Examination for Japanese University Admission * General English Proficiency Test * Hà  nyÇ” ShuÇ pà ­ng KÇŽoshà ¬ (æ ±â€°Ã¨ ¯ ­Ã¦ ° ´Ã¥ ¹ ³Ã¨â‚¬Æ'è ¯â€¢) * IELTS (International English Language Testing System) * iTEP (International Test of English Proficiency * Japanese Language Proficiency Test (æâ€" ¥Ã¦Å" ¬Ã¨ ªÅ¾Ã¨Æ' ½Ã¥Å â€ºÃ¨ © ¦Ã© ¨â€œ Nihongo NÃ… ryoku Shiken) * Language Proficiency Assessment for Teachers * The European Language Certificates (telc – language tests) * TOEFL (Test Of English as a Foreign Language) * TOEIC (Test of English for International Communication) * TEPS (Test of English Proficiency developed by Seoul National University) * Test of Russian as a Foreign Language * Test de franà §ais international * Test de connaissance du franà §ais * TOCFL(è  ¯Ã¨ ªÅ¾Ã¦â€"‡èÆ' ½Ã¥Å â€ºÃ¦ ¸ ¬Ã© ©â€" Test of Chinese as a Foreign Language) * UBELT (University of Bath English Language Test) * University of Cambridge ESOL examination See also: Language tests category ————————————————- [edit]Professional organizations * Alliance franà §aise * American Council on the Teaching of Foreign Languages * Association of Language Testers in Europe * Foreign service institute * Goethe-Institut * UCLES * UNIcert * Instituto Cervantes * UBELT ————————————————- References 1. ^ www.ncela.gwu.edu 2. ^ http://lauder.wharton.upenn.edu 3. ^ www.utm.edu 4. ^ www.utm.edu English proficiency is the the ability to speak, read and/or write in English. To be considered truly proficient, one should have advanced abilities in all three areas of communication. English Proficiency In The Philippines I recently read that 80% of teachers failed their English proficiency exam and that some CallCenters are closing because of a lack of applicants who have a level of English fluencydemanded by the industry.I am a Native Speaker (Canadian / UK) with over 20 years experince presenting Englishlanguage programs for the Canadian federal and provincial governments, several colleges and auniversity. After moving to thePhilippinesI continued my presentions and teaching to foreigners in ESL schools.Recently I decided to change my ESL students. Why should I be teaching foreiners English whenwhat I should be doing is giving the Filipno a chance to improve their chances of having achallenging and rewarding career?. It makes more sense to me, to help them to improve their English to a level of fluency that most companies both here in the Philippines and abroaddemand†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Lets give the Filipino a chance to improve their position in lifeMy first opportunity was to present my English fluency program to English teachers in the private school sector. 80% failed the initial testing, However, later 80% achieved a much higher level of fluency after completing the program. The EF English Proficiency Index (EF EPI) is a report which attempts to rank countries by the average level of English skills amongst adults. It is the product of EF Education First, a global language training company, and draws its conclusions from data collected via online English tests available for free over the internet. The report was published for the first time in March, 2011 based on the results of over 2 million test takers.[1] The most recent ranking was released in October, 2012. ——†”—————————————- Methodology The 2012 index is compiled from the results of 1.7 million adults who took one of three short online English tests between 2009 and 2011. The test takers were self-selected and no demographic information was collected on them. The tests are used by the company for marketing and placement purposes. 52 countries and 2 territories appear in the 2012 index. All other countries did not have enough test takers to be considered valid. In order to be included a country was required to have at least 400 test takers total.[2] ————————————————- Findings The report is composed of a country ranking table, several pages of analysis with graphs correlating other economic and social factors with English proficiency, and regional analyses of Europe, Asia, Latin America, and the Middle East and North Africa. The 2012 report includes data for the first time comparing women to men, and comparing different age groups by English proficiency. The website displays portions of the report and has in-depth profiles of the role of English in 15 countries [3] which are not contained in the report. Eleven country factsheets are presented separately from the report. These provide data on how cities and regions scored within the country. Primary conclusions 1. Exports per capita, Gross National Income per capita and average number of years of schooling all correlate positively with English proficiency. That is to say wealthier countries speak better English. 2. The factor that correlates best to English proficiency is Internet usage. 3. Europe as a whole speaks the best English, Latin America the worst. 4. Starting English education younger in school does not necessarily improve adult proficiency. ————————————————- Criticism The EF English Proficiency Index has been criticized for its lack of representative sampling in each country.[4] The report states that participants in the tests are self-selected and must have access to the internet. This pushes the index towards the realm of an online survey rather than a statistically valid evaluation. However there are few alternative comparisons available of countries by their English skills, and those that exist are smaller in scale, as is the case with a reported British Council study,[1] or they have other sampling flaws, as is the case with rankings of countries by standardized English test scores such as the TOEFL.[5] The European Commission performed a language survey, SurveyLang, which tests a representative sample of 15 year old European students on their foreign language skills. The first report and data sets were released for 13 European countries in June 2012 [6] ———————————à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- References 1. ^ a b English: Who speaks English?. The Economist. Retrieved on 2011-05-29. 2. ^ EF English Proficiency Index – Comparing English skills between countries – EF EPI. Ef.com. Retrieved on 2011-05-29. 3. ^ English around the world – Country profiles – EF EPI. Ef.com. Retrieved on 2011-05-29. 4. ^ The English Blog: EF English Proficiency Ranking. Jeffreyhill.typepad.com (2011-03-30). Retrieved on 2011-05-29. 5. ^ TOEFL: Test and Score Data Summaries. Ets.org. Retrieved on 2011-05-29. 6. ^ [1]. European Commission. Retrieved on 2012-09-20. Communicative Competence and English as an International Language Language is used for expressing our thoughts , and for verbal thinking, problem-solving, and creative writing, but it is used essentially for communication. What makes it difficult to grasp the language user’s systems of representation for communication with others is the fact that the capability of individuals to interact with others through language is a unique quality and at the same time a universal human quality. The successful language use for communication presupposes the development of communicative competence in the users of that language and that the use of language is constrained by the socio-cultural norms of the society where the language is used. The use of English in Britain is influenced by the British socio-cultural norms which underlie individual differences. So are American English, Indian English, Nigerian English, and Singaporean English. That holds true in areas where English is used daily either as a native language or as a second language. In the use of English for international communication, however, what society’s or societies’ socio-cultural norms should be observed? Should they be the Anglo-American norms because speakers use American or British English as the model? Or would they be the socio-cultural norms of speakers’ native societies, which are not conspicuous nevertheless inevitably ooze out? Or is there what might be called pan- human or universal socio-cultural norm(s) overarching individual societies and cultures? In this paper, I would first review communicative competence briefly, then discuss what English as an International Language (EIL) is, and lastly argue that communicative competence, especially socio-cultural competence, of EIL speakers does not necessarily need to be that of native English speakers. English Proficiency English nowadays is considered as the universal language; for which it is understood by almost all countries around the world. It is used by most people as their second language. First, it is a way of communication in business, negotiations & especially in academics. It plays an important role in the basic education, particularly to speaking and writing (Kumar, 2009). English proficiency must be treated as an additional skill. In reality, a country needs to build familiarity, friendship and collaborate with other countries as well. It is the government’s obligation to give good quality of education to be able to work and communicate in a wider and competitive world (Alave, 2006). English proficiency pertains to the ability to speak, read and write in English. To be considered as truly proficient, you should have an advanced skill in this. We know that English is the universal language, to communicate to those people in other countries; you have to speak in English so they will understand what you are saying. We all know that lately, our country, Philippines is known for being English proficient of its citizen. But, this advantage is being eroded by other rising competitions with declining mastery of some college graduates. Just recently, a language test was taken by IDP Education Pty. Ltd. Philippines which showed that our country is no longer the top English-speaking country in Asia. This may be so because some students nowadays do not even try to enhance their English skill. LOW ENGLISH PROFICIENCY; CAUSES AND EFFECTS TO UNIVERSITY STUDENTS The low levels of English proficiency among university students nowadays becoming a hot issue among academic thinkers. This is because the students’ English language skills are not being developed during their higher education experience. Thus, reflects negatively on the quality of higher education and its graduates. The factors low English proficiency among most learners are due to two factors; internal factors such as no confident when using English, negative attitude towards the English language and external factor like the limited opportunities to use English outside the classroom. Most learners have lack of confidence when using English language. For example, the person that has low self-confidence may refuse to use the language in publics. Anna Freud once said â€Å"I was always looking outside myself for strength and confidence but it comes from within. It is there all the time.† This shown that confident levels are decreasing when the learners are lack of self-confidence to use this language. They are afraid to be wrong and prejudiced about it. The second reason is the negative attitudes towards the English language. For information, attitude has been defined as the inclination to act or to be in a state of ‘readiness’ to act (Gagne, 1985). The learners just learnt English for pass the examination not using it as their second language. Students in university generally find it difficult to maintain their interest in English language learning as English is not seen as important for their immediate needs other than to pass their examination. A lot of negative attitudes build up from unfamiliarity with the culture of the target language (Tucker and lambert, 1973). Malay students from small towns or rural places usually grown up in a situation that English is unimportant language, not like their speaking homes language, Bahasa Melayu. English Proficiency for Global Competitiveness For some years, the Philippines was well-known as the only English-speaking country in Southeast Asia. The fluency of the English language came from the Americans who once occupied our coasts. In that period of time, we stood at an advantage from our neighbor countries. We got a lot of profits because we could speak the language that most developed countries use. Filipinos had already been capable of persuading foreign investors to set in our country even before other Asian countries realized the need to train their citizens in utilizing the English language to be able to converse with other countries and increase their economies. That is why we held a great promise of development during those times. After some years, we shifted to use our national language as the medium for instruction in school, government facilities, and everywhere with our belief that people would learn better and they would become more nationalistic. The advocates of the English language, then, suddenly had to give way to those who are in favor of our native language. Language, indeed, became an issue. Well, it does not mean that if we use the English language, we are less nationalistic. We have been using Filipino in our lives for several years already and we have actually seen its effect. We could say that it had not really made a significant difference in terms of the students’ rate of learning and development in our country. I think, it is about time that we embrace the use of the English language once more so we could be more competitive globally. Surely we have to move back to square one as we try to regain the edge that we lost. Right motivation and proper attitude towards the acquisition of the English language will undoubtedly help us become confident and adept in the language. Stop neglecting the English language, let’s use it. English Proficiency in the Philippines Introduction Because English is so widely spoken, it has often been referred to as a â€Å"world language†, the lingua franca of the modern era, and while it is not an official language in most countries, it is currently the language most often taught as a foreign language. The history of the English language really started with the arrival of three Germanic tribes who invaded Britain during the 5th century AD. These tribes, the Angles, the Saxons and the Jutes, crossed the North Sea from what today is Denmark and northern Germany. At that time the inhabitants of Britain spoke a Celtic language. But most of the Celtic speakers were pushed west and north by the invaders – mainly into what is now Wales, Scotland and Ireland. The Angles came from England and their language was called Englisc – from which the words England and English are derived. Approximately 375 million people speak English as their first language. English today is probably the third largest language by number of native speakers, after Mandarin Chinese and Spanish. However, when combining native and non-native speakers it is probably the most commonly spoken language in the world, though possibly second to a combination of the Chinese languages (depending on whether or not distinctions in the latter are classified as â€Å"languages† or â€Å"dialects†). Countries such as the Philippines, Jamaica and Nigeria also have millions of native speakers of dialect continua ranging from an English-based creole to a more standard version of English. Ways to Improve English Proficiency This article was created by a professional writer and edited by experienced copy editors, both qualified members of the Demand Media Studios community. All articles go through an editorial process that includes subject matter guidelines, plagiarism review, fact-checking, and other steps in an effort to provide reliable information. By Gregory Hamel, eHow Contributor 1. o English is one of the most widely spoken languages in the world. Gaining English proficiency can be an important aspect of education in many fields from business to aviation to science. Even native English speakers can benefit from increasing knowledge and improving writing skills. There are many accessible ways to improve English proficiency effectively without taking formal classes. Speak Regularly o One of the most important aspects of gaining proficiency in any language is speaking it regularly. Self-study can improve reading and comprehension skills, but interacting with other English speakers is essential for boosting real-world comprehension and practical use of the English language. If you live in a bilingual home, designate a certain amount of time each day for speaking only in English. Making English-speaking friends, perhaps those interested in learning a different language that you speak, can help increase proficiency. Living in an English-speaking country will help immerse you in the language and increase all aspects of your English knowledge. Media o Watching or listening to media in English is a way to improve English comprehension without feeling like you are studying. Watch popular English movies and listen to English music. Avoid watching dubbed films in favor of those with English voice and subtitles. ENGLISH LANGUAGE PROFICIENCY LEVELS The definitions of the five limited-English language proficiency levels, as well as Level 6, one of two fully-English language proficiency levels, are from PI 13.08(3)(1)-(6), Wisconsin Administrative Rule. Level 7, the other fully-English language proficiency level, is used for purposes of state reporting/state testing. Level 1—Beginning/Preproduction [WIDA level = Entering]: A pupil shall be classified level 1 if the pupil does not understand or speak English with the exception of a few isolated words or expressions. Level 2—Beginning/Production [WIDA level = Beginning]: A pupil shall be classified level 2 if all of the following criteria are met: (a) The pupil understands and speaks conversational and academic English with hesitancy and difficulty. (b) The pupil understands parts of lessons and simple directions. (c) The pupil is at a pre-emergent or emergent level of reading and writing in English, significantly below grade level. Level 3—Intermediate [WIDA level = Developing]: A pupil shall be classified level 3 if all of the following criteria are met: (a) The pupil understands and speaks conversational and academic English with decreasing hesitancy and difficulty. (b) The pupil is post-emergent, developing reading comprehension and writing skills in English. (c) The pupil’s English literacy skills allow the student to demonstrate academic knowledge in content areas with assistance. Level 4—Advanced Intermediate [WIDA level = Expanding]: A pupil shall be classified level 4 if all of the following criteria are met: (a) The pupil understands and speaks conversational English without apparent difficulty, but understands and speaks academic English with some hesitancy. (b) The pupil continues to acquire reading and writing skills in content areas needed to achieve grade level expectations with assistance. ENGLISH PROFICIENCY: HOW MUCH OF A PROBLEM IS IT? For many of us, the state of education in a country speaks volumes. Where English is spoken and taught as a second language, fluency is deemed a basic requirement for proper communication and propagation of ideas and connotes success. Does this fluency actually translate to a country’s economic success and overall standing in the world of nations? Back when American influence on teachers was still strong in the 1950s, I recall instances where all of us, pupils then, were required to speak English in English class or be fined five centavos per instance of speaking in Ilocano, a major dialect of northern Philippines. Five centavos then was a hefty sum. Tagalog, now Filipino, was not commonly in use at the time. Each one of us would try to catch anyone who committed the â€Å"sin† and report it to a classmate assigned to collect the fines who, in turn, would submit the list of offenders to the teacher. We never asked where those collections went. Teachers were the bosses and their word was law. No one questioned them. They stood on pedestals and we looked up to them with much respect. Teaching was a very respectable profession. Looking back, I now realize that our teachers in elementary and high school, then spoke or at least taught us proper English and with much enthusiasm. Perhaps my siblings and I had the added advantage of being raised by parents who happened to be teachers. Several of their brothers and sisters were graduates of the Philippine Normal School. Books we used were brought in by the American teachers and ministers–from readers, to hymnals, to almanacs. There were practically no Filipino authors that we knew of. American influence gave us a decided advantage over our Asian neighbors. The country enjoyed a privileged status in the region as a consequence of this. Engish is the standard form of communication. It’s used worldwide by people who are from different countries but need to communicate with each other. English is also seen as the business language, as for reasons mentioned above. We study it also for the reasons we study any language-we need to have a way to articulate the things we need and desire. English is also used primarily on the internet-which today connects millions of people world wide. English is used in many different countries also because curing the Colonial and Imperial Age, Britain proved to be â€Å"successful† at gaining colonies on different continents around the world. MUCH has been said about the importance of English in our schools and here is another to add to the sum total. There is a saying that if you have something the world wants, it will beat a path to your door wherever you may be; but if the world has something you want, then you have to go out to get it. As of now, what we want from the outside world is the latest knowledge in all fields of human endeavour. Undeniably, most of these are couched in English and to acquire them we have to be proficient in the language. Having acquired and returned with new knowledge, the need is to disseminate it through learning institutions for the benefit of the country. Teaching it to those proficient in English is straight forward. But to recipients who are monolingual in Bahasa Malaysia, translations will be required, and this can be slow and time-consuming. Depending on translations alone is hardly an efficient way to keep up with the latest advances. Perhaps that is why our government is encouraging bilingualism – English and Bahasa Malaysia – in our national schools. But individual proficiency in English will differ and it may require enhancement depending on one’s career leanings. If one wishes to engage in local business or to take up more mundane occupations, then perhaps knowing Bahasa Malaysia alone will be adequate, but of course, a smattering of English will always help. But if one aspires to be a diplomat, a scientist or to enrol in an English university, then a greater depth in English is required. Since Bahasa Malaysia is the national language, it has to be taught in schools. It is the glue that binds our people together for national betterment. English, on the other hand is the currency for international discourse, without which we would be isolated. Hence, until such time when we are an advanced country and our national language is brought to a wider and impeccable level and our people can invent things the world will want, then the world will indeed beat a path to our shores to learn from us and in our national language. C.P.B., Kuala Lumpur. Today, there are many people all of the world study English. Most of people think that maybe english becomes their second language. But have you ever wondered:† Why do we need to learn English†. Why don’t we searching about it? First, English helps you to improve friendship and maybe include our knowledge around the world. Nowadays, many people have a wider friendship around the world. So learning English is an important way to communicate with friends from another countries. Absolutely, learning English can help you to make more friends, we can exchange with a lot of people, improve our relationships. From that, we can learn more, open our knowledge world. Every year, there are lots of teenagers go overseas to learn for themselves, to improve every important, to bring every new thing from another countries to our country. Second, English helps you to connect our country to the world or we can learn more about another countries’s tradition. Learning English, we can introduce every beautiful things, places,†¦ to internaional friends from another countries. Foreigners wil be curious and they will travel to our country. On the contrary, we can understand more special traditional foods, cultures,†¦ from another countries. I think it’s great so we need to learn English Finally, we can find jobsmore easily. Today, all companies need their wokers know at least on language, especially English. In some international companies, every person have to know English well. So we need to learn English in other to have a good job for you. You can see. Learning is very important way to climb on our future stepladder. I hope that people wil learn English for themselves and for their future. English is one of the legacy`s examples that was left by the British colonial rule in Malaysia long time ago. It is one of the most crucial foreign languages in Malaysia and even around the world nowadays, and is used widely and quite extensively in all aspects of daily life. English and the national language of Malaysia, `Bahasa Malaysia`, both play a very important role in tighten together our multicultural nation. English and `Bahasa Malaysia` helps to unite people and to create a unique national awareness. Instead of its history, Malaysia has recently showed a sharp decline in the English language proficiency. According to Murugesan (2003), the decline is largely due to a backwash effect from a change implemented in the early 1960s and 1970s when `Bahasa Malaysia` replaced English as the medium of instruction in schools and as the language used for official matters. On the other hand, according to Lee (2002), the drop in proficiency of English has not been due so much to the emphasis on Malay, but it is primarily the result of bad attitudes to language and poor approaches to the teaching of language. The decline of English language proficiency will lead to other side effects that will someday give out various major problems to us. Due to the decline in our country, it might be a step backward from other country around the world from the information and technology aspect and other related aspects. In this essay, I will critically response about the topic, `English Language Proficiency Should Not Be Taken for Granted` based on the three articles that have been chooses. The first article that I have chooses is mainly about the importance of English language proficiency. The second article talks about the steps that will be taken to enhance the English usage, while the third article discuss about suggestions to strengthen the students English language proficiency.

Effects Of Verbal And Emotional Abuse Essay

The effects of verbal abuse and emotional abuse intertwine because verbally abusive statements play on the victim’s emotions. For example, the simple statement, â€Å"You’re just looking for a fight!† tells the victim what he’s doing and thinking, accuses the victim of attacking the abuser, and diverts the topic to a new problem (avoiding a fight).3 Emotionally, the victim feels misunderstood, unimportant, and afraid of what may happen if he presses the issue. Is this how we want our loved ones to feel? There are many causes for verbal abuse. Some people have grown up in the environment of a verbally abusive parent or parents and the chain continues in many cases onto the children (learned behavior); a person who feels they are insufficient in the eyes of society and have not succeeded; a person that has had a lot of bad luck and feels they are judged by their peers; a person that hasn’t had the opportunities others have and feel cheated; lack of confidence; over-confidence to the point of having a high ego within themselves and they feel other people don’t stack up to what they feel is on their intelligence level; medications can cause a change in personality; different diseases can change a person’s personality; Alzheimer’s and Dementia (sister to Alzheimer’s) can change a person’s personality as well as traumas such as rape, losing a loved one to murder, physical or emotion abuse including partner physical and emotional abuse. A master at verbal abuse can damage your self-esteem while, at the same time, appear †¦ Answer: Physical abuse is easily identified. There is no doubt, once you have †¦ you are living with someone who goes verbally ballistic for very little cause. †¦ Major Effects of Infidelity  · Responding to Your Spouses Infidelity  · Negative †¦ Effects And Causes Of Addiction Social Networking Essay Below is a free essay on â€Å"Effects And Causes Of Addiction Social Networking† from Anti Essays, your source for free research papers, essays, and term paper examples. Effects and causes of Addiction social networking The world is an extremely modern place and technology become necessary for people. Almost people used communication technology by social networking. Social networking can lead to many serious problems. This essay will examine some possible effects and solutions of social networking. There are many negative effects why most of people become addiction social networking. Firstly, the main effect of not stopping social networking spends too much time at home. As a consequence, many people become passive in living. For example, teenagers waste lots of time for using computer so they do not enough time to exercise. Therefore, they might become isolated and have a physical issue. Additionally, people may lose concentration in school or work. For instance, students always feel tired in class. As a result, they do not understand what their teacher taught them. Thus, students can fail examination. All of these negative situations can happen with addition social networking. There is a variety of social networking. Firstly, parents should monitor time of their children using social networking at home. To illustrate, they can make a plan for using social networking, studying and do exercise in each day for teenagers. Consequently, they would control their using time for social networking. Moreover, people should go outside activities. For instance, they can go to the gym to exercise with friends. In addition, they can play many popular sports such as swimming, football, basketball and tennis. Finally, schools should limit online games and only open a lot of useful studying. All of these possible solutions, people need to pay attention. In conclusion, addiction social networking is a severe issue existing in modern life. Addiction social networking can be negative effects by spending too much time and losing concentration in class or company. Therefore, it is important that solutions are found. Besides that, parents should†¦ MLA Citation â€Å"Effects And Causes Of Addiction Social Networking†. Anti Essays. 10 Feb. 2013 APA Citation Effects And Causes Of Addiction Social Networking. Anti Essays. Retrieved February 10, 2013, from the World Wide Web: http://www.antiessays.com/free-essays/131958.html

Shoes footwear

IMC Plan of SHOESIntroduction to the merchandiseShoes is a portion offootwear that is usage to first protect the humanfootand subsequently, to boot, as an point of ornament in itself. The pes contains morebonesthan any other individual portion of thebody. Thedesignof shoes has varied tremendously through clip, and fromcultureto civilization, with visual aspect originally being tied to map. Places have traditionally been made fromleather, woodorcanvas, but now a yearss it is progressively made fromrubber, plastics, and other petrochemical-derived stuffs.Types of Places: –Dress and insouciant Places: –Dress shoesare categorized by smooth and supple leather uppers, leather colloidal suspensions, and narrow sleek. Casual places are characterized by hardy leather uppers, non-leather outsoles, and broad profile.Work force ‘s Places: –Work force ‘s places can be categorized by how they are closed: O Plain-toes: have a sleek visual aspect and no excess ornaments on the coquette. O Cap-toes: has an excess bed of leather that â€Å" caps † the toe. This is perchance the most popular ornament.Women ‘s Places: –There is a big assortment of places available for adult females, in add-on to most of the work forces ‘s manners being more recognized as unisex. Some wide classs are: High-heeled footwearmay be shoes with heels 2 inches ( 5cm ) or higher. They are frequently seen as holding more sex entreaty than low heels ( see article for treatment ) and are therefore normally worn by adult females for formal occasions or societal excursions. Kitten heelsare low high heels from approximately 1.5 to 2 inches high, set in from the dorsum of the shoe. O Sneaker bootand gym shoe pump: a shoe that looks like an athletic shoe, but is equipped with a heel, doing it a sort of freshness frock shoe. O Wedge Sandals are sandals but have the mortise joints higher as if have oning a high heels shoe. O Mulesare shoes or slippers with no suiting around the heel. O Slinging backsare places which are secured by a strap behind the heel, instead than over the top of the pes. O Espadrillesare insouciant flat or high-heeled manner sandals of a manner which originated in the Pyrenees. They normally have cotton or canvas upper and a flexible sole of rope or gum elastic.Sports places: –Work force ‘s and women'ssports shoesand particular map places frequently have less difference between the sexes than in frock places. In many instances these places can be worn by either sex. Emphasis tends to be more on map than manner. O Runningshoes: really similar to above, with extra accent on padding. O Track spikes: lightweight ; frequently with plastic or metalcleats O Cleat ( shoe ) : a type of shoe having molded or removable he-mans. Normally worn while playing athleticss such asrugby, football, American football, or base ball. O Golfshoes: with â€Å" spikes † for better clasp in grass and moisture land. Originally the spikes or â€Å" cleats † were made of metal but replaceable â€Å" soft spikes † made of man-made plastic-like stuffs with prongs distributed radically around the border of each spike are much more common today ( and are required on many golf classs since they cause less harm to the leafy vegetables ) . O Bowlingshoes: intermediate manner between ordinary frock places and athletic places. They have harder gum elastic soles/heels so as non to damagebowlingalley floors. They are frequently rented or loaned at bowling back streets. O Climbing places: a shoe designed forrock mounting. They typically have a close tantrum, small if any cushioning, and a smooth gluey gum elastic sole with an drawn-out gum elastic rand. O Hikingshoes or boots: normally have a high slightly stiff upper with many lacing eyeholes, to supply ankle support on uneven terrain, with excess big grip on the sole. O Walkingshoes: have a more flexible sole than the running shoe, igniter in weight than the hike boot, may hold air holes, may non be H2O cogent evidence. O Cycling shoesare equipped with a metal or plastic cleat to interface withclipless pedals, every bit good as a stiff sole to maximise power transportation and back up the pes. O Snowshoesare particular places for walking in midst snow. In temperate climes, snowshoes are used for largely recreational intents in winter. O Wrestling shoesare visible radiation, flexible places that mimic bare pess while supplying extra grip and protection.Work Places: –Work places are designed to stand heavy wear, to protect the wearer, and provide high grip. They are by and large made from hardy leather uppers and non-leather outsoles. Sometimes they are used foruniformsor comfort bynurses, waitresses, constabulary, militarypersonnel, etc. They are normally used for protection in industrial scenes, building, excavation, and other workplaces. Protective characteristics may includesteel-tipped toesand colloidal suspensions orankleguards. ( Beginning: – hypertext transfer protocol: //www. www.en.wikipedia.org/wiki/shoe )Industry overviewIndian Footwear IndustryLeather industry of India is the nucleus strength of the Indian footwear industry. It is the engine of growing for the full Indian leather industry and India is the 2nd largest planetary manufacturer of footwear after China. Reputed planetary trade names like Florsheim, Nunn Bush, Stacy Adams, Gabor, Clarks, Nike, Reebok, Ecco, Deichmann, Elefanten, St Michaels, Hasley, Salamander and Colehaan are manufactured under licence in India. Besides, many planetary retail ironss seeking quality merchandises at competitory monetary values are actively sourcing footwear from India. While leather places and uppers are produced in medium to large-scale units, the sandals and chappals are produced in the family and bungalow sector. The industry is poised for following the modern and state-of-the-art engineering to accommodate the demanding international demands and cr iterions. India produces more of gent ‘s footwear while the universe ‘s major production is in ladies footwear. In the instance of chapels and sandals, usage of non-leather stuff is prevailing in the domestic market. Leather footwear exported from India are frock places, casuals, mocassins, athletics places, horrachies, sandals, danseuses, boots. Non-leather footwear exported from India are Shoes, Sandals and Chappals made of gum elastic, plastic, P.V.C. and other stuffs. With altering life styles and increasing richness, domestic demand for footwear is projected to turn at a faster rate than has been seen. There are already many new domestic trade names of footwear and many foreign trade names such as Nike, Adidas, Puma, Reebok, Florsheim, Rockport, etc. have besides been able to come in the market. The footwear sector has matured from the degree of manual footwear fabricating methods to machine-controlled footwear fabricating systems. The Indian Footwear Industry is pi tching up to leverage its strengths towards maximising benefits. Strength of India in the footwear sector originates from its bid on dependable supply of resources in the signifier of natural fells and teguments, quality finished leather, big installed capacities for production of finished leather & A ; footwear, big human capital with expertness and engineering base, skilled work force and comparatively low cost labour, proved strength to bring forth footwear for planetary trade name leaders and acquired engineering competency, peculiarly for mid and high priced footwear sections. Resource strength of India in the signifier of stuffs and skilled work force is a comparative advantage for the state.Market size of Indian Footwear industry: –O The Indian footwear retail market is expected to turn at a CAGR of over 20 % for the period crossing from 2008 to 2011. O Footwear is expected to consist approximately 60 % of the entire leather exports by 2011 from over 38 % in 2006-07. O Soon, the Indian footwear market is dominated by Men ‘s footwear market that accounts for about 58 % of the entire Indian footwear retail market. O By merchandises, the Indian footwear market is dominated by insouciant footwear market that makes up for about two-third of the entire footwear retail market. O As footwear retailing in India remain focussed on work forces ‘s places, there exists a overplus of chances in the sole ladies ‘ and childs ‘ footwear section with no organized retailing concatenation holding a national presence in either of these classs. O The Indian footwear market tonss over other footwear markets as it gives benefits like low cost of production, abundant natural stuff, and has immense ingestion market. O The footwear constituent industry besides has tremendous chance for growing to provide to increasing production of footwear of assorted types, both for export and domestic market. ( Beginning: -http: //www.sfootwearsinfoline.tripod.com/ind_footwr_industry_overview.htm )Executive SummaryAlthough common aim of all IMC plan is increase trade name consciousness, sale and design a alone image of the merchandise in clients mind. To pass on among public and clients, we will publicize our merchandise run on Television, magazine, online. Through the advertizement we want to plan the trade name image of our merchandise into the client head. Besides advertisement, we will besides transport out promotional activity such as public relation, direct selling etc. Assorted places company besides organizes assorted events in order to pass on decently with clients, for illustration Reebok Brand had planned to establish an event called â€Å"Reebok Junnon† for their client â€Å"The Reebok hub† a multi trade name mercantile establishment for dress of places. The Main intent of this event was to increase the sale of Reebok places. Before planing IMC plan the Reebok C ompany carried out market research in order to justice clients behaviours toward their places. For research they design the scheme for â€Å"Reebok junnon† event. During the event they decided to acquire feedback from client who visits â€Å"The Reebok hub† so that appropriate primary informations can be collected for planing IMC scheme for â€Å"The Reebok hub† . Before planing incorporate selling communicating plan it is necessary to judge consumer ‘s behaviour toward the merchandise. It is necessary to cognize clients wishing and disliking, these informations provide assorted support during designing of IMC plan. Although there are assorted media available for pass oning but Printads in magazine and intelligence paper is seen most effectual medium in the instance of places be aftering scheme. After Research study done by assorted places company, it has been founded that male respondents were more trade name witting than female. There is no peculiar desi gn tendency in places among female, but males are more witting towards their manner tendencies. â€Å"Fitting† and â€Å"style† are the major properties considered by client while purchasing shoes.Our Shoes Company HUNKY which makes athleticss places has come up with a new IMC program for the new athletics places merchandise for the new part Bihar where the mark market in the section Bihar will be Patna, Hajipur and muzaffarpur. In this study, we will further present ourselves and how we got started, internal and external situational analysis of our company, and why a new IMC program is needed. HUNKY is a strong rival in the SHOES industry and it is concentrating on increasing the trade name equity and profitableness of companies focused on increasing their portion in the footwear market. Our mission is to do certain that our clients have the tools and information that they need to go successful in the footwear market. HUNKY Company is fundamentally made athletics plac es so, we have segmented the market as a athletics places among all places types. HUNKY Company is fundamentally made athletics places that are for all degree of people. The HUNKY company mark market for the athletics places that will be kid ‘s to up to 15 old ages, immature people and old people above 50 old ages. On the footing of this mark market we will do placement scheme and we will do IMC program that will assist us to increase market portion and established the HUNKY trade name in the market with regard to all rivals. We have looked at the strengths and failings of the Hunky Company every bit good as the chances and menaces and have included them in this IMC program. HUNKY Company will utilize all IMC tools which will be best suited for fluxing the message among the targeted people. We feel that Hunky would gain from doing an advanced and client oriented merchandise that will utilize by largely all degree of people. Not many companies are concentrating towards the olde r coevals of places, so we want Hunky to be one of the first companies to hold an all degree of client oriented athletics places that will utilize by all degree of people and this strategically message, we will present throughout in our IMC program.Selling programSituational analysisEvery organisation is confronting a batch of job at present clip in market analysis, so it became really necessary for every organisation that before puting any objective the organisation must be carried out state of affairs analysis in order to acknowledge strength, failing, chances and menace nowadays in the organisation. â€Å"According to Sally and John, selling programs are â€Å"the written papers or design for implementing and commanding an organisation ‘s selling activities related to a peculiar selling strategy† . A successful selling program is able to better organisations ‘ net incomes and growing, uses in nonsubjective scene and proctors consequences. So to derive a successful market program it is necessary to understand the current state of affairs comprehensively and trends impacting the hereafter of the organization.Situation analysis plays a critical function in developing marketing plan.First of all, it ‘s assist our company to take the dynamic selling environment in the places market that will assist to take the uncertainness, menaces and chances for sellers. Selling directors who success to cognize alterations in environment through state of affairs analysis can take their companies to capitalise on chances and header with menaces created by alterations. Then, consistently analysing situational environments in order to place our clients and understand their demands. There are certain chances for Shoes Company, such as addition more and more work forces and adult females design and advanced aggregation, addition market and market portion through integrated PR, advertizement and promotional run. Besides chances there is a batch of menace that create barrier for Shoes Company.These menaces are as follow:O Increasing competition in ethical design. O Ethical trade name is non taken earnestly by public. O High monetary value and trueness lessening trueness towards trade name.SWOT AnalysisSWOT analysis will assist me to place our company strength, failings, chance and menaces internally and externally both. Through this, we can easy place our HUNKY rivals in the market and one time we know the company failing and what sort of oppournity we have for the present and future chance so we can easy do cost effectual IMC program and strategic IMC program for the company. In SWOT analysis of the company, we have find the following that will assist to do more strategical and cost effectual IMC program:Strength: –O Easy handiness of low cost for all degree of people. O Massive institutional support for proficient services, planing, work force development and selling. O Exporter-friendly authorities policies for places industry. O Well-established linkages with purchasers in all parts of India.Failing: –O Lack of modern coating installations for leather. O Highly unhygienic environment. O Troubles in accessing to proving, planing and proficient services. O Environmental jobs. O Non handiness of quality footwear constituents in the market. O Lack of fresh investing in the sector. O Uneconomical size of fabricating units. O Weak support infra- construction for exports.Opportunity: –O The Indian footwear retail market is expected to turn at a CAGR of over 20 % for the period crossing from 2008 to 2011. O Footwear is expected to consist approximately 60 % of the entire leather exports by 2011 from over 38 % in 2006-07. O Soon, the Indian footwear market is dominated by Men ‘s footwear market that accounts for about 58 % of the entire Indian footwear retail market. O Abundant range to provide finished leather to multinationals puting up store in India. O Turning manner consciousness globally. O Use of information engineering and determination support package to assist extinguish the length of the production rhythm for different merchandises O Product variegation – There is batch of range for variegation into other merchandises, viz. , leather garments, goods etc. O Turning international and domestic markets. O Retain clients through quality supplies and timely bringings O Aim to show the client with new designs, substructure, and state & A ; company profiles. O Use of modern engineering O De-reservation of the footwear sector.Menace: –O Entry of multinationals in domestic market. O Stiff competition from other company. O Non- duty barriers – Developing states are fall backing to more and more non – duty barriers indirectly. O Fast altering manner tendencies are hard to accommodate for every clip for our company.Market and Consumer behaviour analysisIn Market analysis we must see about the market size of the places industry in India. It is necessary to place that who is the major rival of our places company HUNKY. On the footing of market analysis we can easy place our rivals in this field and after that we can easy aim our metameric market which is good for our new merchandise and what sort of positioning message should be for them and how IMC will be affected for those mark market can be easy identified. First of all we will see the market size of places industry: – O The Indian footwear retail market is expected to turn at a CAGR of over 20 % for the period crossing from 2008 to 2011. O Footwear is expected to consist approximately 60 % of the entire leather exports by 2011 from over 38 % in 2006-07. O Soon, the Indian footwear market is dominated by Men ‘s footwear market that accounts for about 58 % of the entire Indian footwear retail market. O Abundant range to provide finished leather to multinationals puting up store in India. On the footing of that determination we will make all market activities sing our IMC program. Our treatment on market and consumer behaviour will be strated to the undermentioned treatment of IMC program of places: – The major rivals in athletics places in Indian context of the HUNKY Company are Nike, Reebok, Action places, Puma and Bata places. Apart from this some local marketer of athletics places in today ‘s scenario gives more competition because even they are non branded places but they are supplying low monetary value places. So, to confront elephantine challenges from all these we are making our nucleus value of the company that is the athletics places for all degree of people that most of the major rivals do non hold. They all ( rivals ) largely targeted the younger coevals but HUNKY Company will aim all degree of people in the athletics places section with low-cost monetary value.Consumer Behavior analysisIn consumer behaviour analysis we have find from company selling research section that the consumer wants branded places but inexpensive monetary value. Consumer besides wants that the purchasing places can run in every environment and their societal self-importance personality b esides influenced to purchase a peculiar branded places. The consumer purchasing behaviour fundamentally influenced by assorted types of publishing ad in concern magazine and Television advertizement of athletics places through different different types of famous person. They besides influenced by Newspaper ad because the newspaper is read by most of the people today ‘s. So, on the footing of this determination we emphasized our IMC planning harmonizing to client pick. We will utilize those types of IMC tools for pass oning the message to the people that will outdo for the demand market.Competitive analysisThe major rivals in athletics places in Indian context of the HUNKY Company are Nike, Reebok, Action places, Puma and Bata places. They are the elephantine trade name in the athletics places section and they are the good established trade name. So to take a challenge in this section from these all we will make our company trade name value in the market through strong alignin g message and with differentiate a alone sell belongings that is places for all degree of people and this nucleus value of the HUNKY Company will be shown throughout in IMC program. Pricing factor will be besides a major factor to distinguish to all rivals from our company HUNKY. Apart from this some local marketer of athletics places in today ‘s scenario giving more competition because they are non branded places and they are supplying low monetary value places. So, to confront elephantine challenges from all we are making our nucleus value of the company that is the athletics places for all degree of people that most of the major rivals do non hold. They largely targeted the younger coevals but HUNKY Company will aim all degree of people in the athletics places section with low-cost monetary value.Marketing aimAfter state of affairs analysis we now able to cognize our organisation strength, failing, chances and menace nowadays in environment. It provides a batch of support i n scene of marketing aim. It ‘s provides a sense of way to the company that what has to done in farther selling program. O Increase market portion up to 20 % . O Increase sale by 50 % in 6 month from thelaunch of public run. O Create consciousness among mark audience. Use inordinate advertisement particularly utilizing media preferred by the mark market. O Create merchandise belonging and place among purchaser ‘s headSelling SchemeToachieve this aim we implement assorted schemes.Target market:* Sport places for: – Childs to up to 15 old ages Young people Older people above 50 old ages Gender: male and female bothMarketing Mix Schemes: –Merchandise: -The Main purpose of the Hunky Company is to bring forth high quality athletics places in assorted qualities for all degree of people. It is merely possible to capture the attending of the mark market. The name of our athletics places is Hunky. The company is supplying 2 old ages free serving on athletics places for the client for client satisfaction point of position. Monetary value: – The monetary value scope of the merchandise scope will be from Rs. 200 to 1500 100. The monetary value will be depended upon the client age and size of the merchandise. The company will besides supply price reduction offer and allowance for the channel members. Topographic point: – Thedistributionchannels for Hunky Company are as follows: – Your browser may non back up show of this image. MANUFACTURER ( COMPANY ) Your browser may non back up show of this image. WHOLESELLER Your browser may non back up show of this image. SHOES SEND TO RETAILERCustomerPromotion: -In a publicity portion of the merchandise we are traveling to establish IMC program for the mark market.Execution Tacticss* Launch a unsighted ad run on hoardings and magazines in all A category countries of major metropoliss and magazine with regard to aim market. * Heavy advertisement on Television, newspapers and magazines * Set shows of places in salesrooms and major trader mercantile establishments in all metropoliss. * Continue Advertising.Evaluate PerformanceThe Goal of our selling program is to accomplish market objective that are established before execution of selling program. We evaluate and command our strategic tactics by comparing our consequence with standard established before puting of program, by mensurating client satisfaction and trade name trueness. If consequence is less than our criterion than it means there is any default in execution and monitoring in the plan. The people who are responsible for the monitoring and control of the selling program will be the Marketing Executives, Gross saless Directors, Media Managers, Market Research Departments, and the Production Managers.Some activities will be carried out for measuring the overall public presentation that will be exactly and closely measuring the effectivity of the schemes and tactics for illustration the assemblage and structuring of informations sing market, merchandise, consumers and the pricing tendencies, so the coevals of day-to-day gross revenues study should be maintained and so in the terminal uninterrupted reconfirming of the selling budget and activities by the directors of different divisions.IMC aim and schemeIntegrated Selling Communications is a term used to depict a holistic attack to selling communicating. It aims to guarantee consistence of message and the complementary usage of media. The construct includes on-line and offline selling channels. Online selling channels include any e-marketing runs or plans, pay-per-click, affiliate, electronic mail, streamer to latest web related channels for webinar, web log, micro-blogging, RSS, cod dramatis personae, and Internet Television. Offline selling channels are traditional print ( newspaper, magazine ) , mail order, public dealingss, industry dealingss, hoarding, wireless, and telecasting. Hunky Company is developing its incorporate selling communicating programmes utilizing all the elements of the selling mix ( merchandise, monetary value , topographic point, and publicity So Incorporate selling communicating is integrating of all selling tools, attacks, and resources within a company which maximizes impact on consumer head and which consequences into maximal net income at minimal cost. Promotional activities include Advertising, gross revenues publicity, and personal merchandising activities. It besides includes cyberspace selling, sponsorship selling, direct selling, database selling and public dealingss and integrating of all these promotional tools along with other constituents of marketing mix to derive border over rival is called Integrated Marketing Communication.Situational analysisFirst of all we carried out state of affairs analysis in order to understand the job. In this we place our rivals and their scheme for illustration Reebok junnon event scheme for Reebok hub client.Then, consistently analysing situational environments in order to place our clients and understand their demands. There are certain chan ces for Shoes Company, such as addition more and more work forces and adult females design. In IMC situational analysis we analyze advanced aggregation, addition market and market portion through integrated PR, advertizement and promotional run. Besides chances there is a batch of menace that create barrier for Shoes Company. Under state of affairs analysis, we besides analyze fiscal place of company.IMC aimThe IMC aim of the HUNKY company is following: – * To Increase sale by 50 % in following six month. * To Increase trade name consciousness. * To Increase client trueness. * To Increase desire of client. * To Increase repetition purchase. * To mensurate client satisfaction. * To make relationship with client on personal degree. * To command and detect public sentiment. * To have feedback from client on regular footing.Problem and chanceAfter situational analysis we must happen the job sing IMC communicating related to the current market environment. In situational analysis we find that there is a deficiency of consciousness sing the cognition of quality of athletics places. Most of the people prefer merely branded athletics places whatever the quality belongs to that peculiar branded merchandise. The job besides belongs to the people attitude towards the new establishing merchandise that is my company HUNKY. Our company Hunky when traveling to be launch new places merchandise into the market so the attitude of people towards our merchandise may non be trustworthy because several places company successful established in to the market and among them we have to make Hunky trade name positioning into the market. So we must see all these things before establishing IMC tools towards our merchandise. We will hold to besides care about the distribution cha nnel of Hunky Company and besides about the selling mix communicating. Opportunity in the footings of the handiness of merchandise into the market and distinguishing nature of merchandise sing rivals. In Hunky we are making the nucleus value of our merchandise that is places for all degree of people with low-cost monetary value that most of our rivals do non hold. We will besides persuate sing new adding characteristic with latest engineering among people in to the market.Communication aimThe Hunky communicating aim is to accomplish all selling aim which are prescribed in selling program through strong aligning message. As a Hunky company IMC contriver our communicating aim is to make consciousness among the people sing our merchandise. Our communicating aim is to give the proficient cognition and competitory benefit about our merchandise to the mark market. For this by the aid of IMC program we create the trade name image of our merchandise and differentiate characteristic of our merchandise into the head of client. Our placement message for our merchandise will be the followers: – Be One Step Ahead in Fashion and quality with HUNKY By the aid of this strategic aligning message we will make our trade name value among all rivals.BudgetThe companies IMC budget will be depend upon the entire aim which is to be achieved in a entire fiscal twelvemonth. In Hunky Company, IMC budget is 80 crore for the fiscal twelvemonth 2009-10. In this sum we will capture our mark market through assorted types of IMC tools through the strong placement message.IMC schemeTarget audience: – The Hunky company mark market for the places merchandise is childs to up to 15 old ages, immature people and old people above 50 old ages. Now for this through IMC tools we target the audience who will be responsible to purchase Hunky merchandise for their households. For childs section our mark audience will be the female parent, for immature people our mark audience will be their married womans or their common friends, for old people our mark audience will be their boies or their households. So we have to flux our strategical planning throug h IMC tools with regard to the mark audience of our merchandise.IMC tools usedWe will utilize undermentioned tools for capturing the mark audience with regard to the mark market: – O ADVERTISEMENT ( BUDGET- 30 CRORE ) O SALES PROMOTION ( BUDGET-20 CRORE ) O PUBLIC RELATION ( BUDGET-10 CRORE ) O DIRECT MARKETING ( BUDGET-10 CRORE ) O MEDIA PLANNING ( BUDGET- 10 CRORE ) The operational scheme of above all using IMC tools for the HUNKY places company is following: –AdIn advertisement portion we will use Rs. 30 crore. The chief aim of the advertizement of the Hunky company will be the followers: – O To increase trade name consciousness. O To inform to the mark market about our merchandise. O To carry about the Hunky places to the mark market with regard to monetary value and quality and with our positioning message. Monetary value Scope: – Rs.200 TO 1500 ONLY VISIT NEAREST SHOWROOM IN YOUR CITYAd Scheme: –We will develop an Ad Scheme to accomplish the aims of a run that requires the consideration to be given to both the ‘Message ‘ which will be communicated and the ‘Media ‘ through which it will be sent.Ad MessageWe are seeking to be originative, inventive and advanced in developing the advertisement message, both in footings of what is said, and how it is said? What is said by the Hunky company: – We will utilize here the ‘Big Idea ‘ and will usually turn to the cardinal benefits sought by the mark audience, actuating the audience to pay attending. Given the changeless hunt for new ways to appeal to aim audiences.For illustration:Honky trade name Places: Keep it Simple. Manner is nil without quality. In this massage we are seeking to pull attending of the mark audience that without quality manner is zero. How the company will state it: – During bringing of advertisement massage in client head we will take the personality symbol, lifestyle and musical as consideration. The advertizement will be to advance positive feelings of merriment, contentment, and felicity. Choosing Ad Media: – In add-on to make up one's minding upon the content, manner and tone of the advertisement message, the media through which the message will be communicated to the mark audience must besides be selected. For the athletics places advertisement we will choose media such as Television, Magazine, Newspaper and Outdoor.Television ad will supply me following benefit: –O Dynamic attending of the people, uniting ocular consequence, sound and alive stimulation. O Strong possible Impact & A ; High market coverage on our mark market.Newspapers: –From this media we will make the followers: – O Capturing the market through aiming the profiling readership.Magazines: –From this media we will make: – O High quality reproduction, of colour images O Targeting through their specializer publications O Good base on balls on readershipOutdoor: –O Hoarding O Shop Boards O Railway station and AirportGross saless PROMOTIONIn Gross saless publicity we will supply assorted consumers and trade promotional tool such as discount, price reduction, gift, competition, vouchers, monetary value trade, competition game, trying to the mark market to increase sale of Hunky places. There are certain aims of the Hunky places gross revenues publicity. O To increase immediate merchandise sale O To increase support among the seller ‘s gross revenues force. O To derive the support of the trade in marketing the merchandisePromotion Schemes: –By the aid of Promotional scheme we will seek, to alter consumers ‘ purchasing behaviour, to increase trade name image, to increase net income, to increase sale of our merchandise. We will use two sort of sale publicity, one is directed toward consumer and other one is directed toward trade such as trader, provider, retail merchant etc.Consumer sale publicity tool: –We will use following promotional tools addition sale. Monetary value trade: -Price trade is impermanent decrease in monetary value of merchandise. We will supply two type of monetary value trade: cents-off trades and price-pack trades. Price trade will be is given at assorted times to excite purchase of Shoes. Coupon: – A voucher is typically a printed certification giving the carrier a declared monetary value decrease or particular value on a specific merchandise, by and large for a specific period. In this we will supply assorted sorts of voucher that contain assorted price reduction monetary values so that client gets the advantage of this price reduction and purchase places at low monetary value. Offer: In this we offer that those Customers who buy places will have a free Jersey. The offer will be depending upon season to season. The run will be marketed with print and Television ads, and will have Television commercials with instrumentalists singing screens of their favourite vocal. The company will be offering those gathered screens in a Cadmium at retail locations for clients who make a more than 10 places. Premium: We will supply offer of some gift or at bargain monetary value to promote client purchasing. Ad Fortes: -Advertising fortes besides call a promotional merchandise. It will be largely given to our loyal clients. It includes assorted cards like birthday card, New Year card. It will be largely done to retain the old client. Trade sale publicity tool: – Aims of Trade Gross saless Promotion of the Hunky company will be: – O Gain/maintain distribution O Influence resellers to advance merchandise O Influence resellers to offer monetary value price reduction O Increase reseller stock list O Defend against rivals O Avoid decrease of normal monetary values There are assorted sale publicity tools which apply by the Hunky places that stimulate trade to advance company merchandise.Trade Allowances: –In this we will supply short-run particular allowances, price reductions, or trades granted to resellers to excite reseller to rapid purchase of their merchandise.Point-of-Purchase Display: –In this we are by and large used at the retail degree to name client attending to a featured merchandise. In this company employees observe every retail store and that show more company merchandise will be victor of particular gift or award.Trade Shows: –In this the company will take part in trade show in periodic, semi periodic public event at which provider displays the Honky places and provides information about the company shoes quality and monetary value to possible purchaser.Public relationPublic relation is nil but making a favourable relation for organisation and merchandise which is done through used of assorted communicating channel and tool. So public relation is largely done to better the image of company and construct good image in clients mind. The chief aim of the Hunky company sing public relation will be the followers: – O Building Product Awareness: – We will make PR component that generates consumer attending and consciousness through media arrangements and particular events. O Making Interest: in this Public Relation make public involvement to utilize the merchandise at least for one time clip to the mark market. O Supplying Information: -Through the Public relation we can supply a batch of information about company activity and their merchandise characteristic and service provided by company. This information is delivered to public through newspaper, article web site, and indirect stuff. PR helps in presenting information that helps to public in understanding the merchandise characteristic. O Stimulating Demand: -A positive article in a newspaper, on Television, intelligence show or mentioned on the Internet, frequently consequences in a discernible addition in merchandise gross revenues. O Reinforcing the Brand: -We will besides make trade name support by keeping positive relationships with cardinal audiences, and thereby helping in constructing a strong image.Direct SellingBy the aid of direct selling Honky Company straight touch with clients through mail order, telephone, facsimile, e-mails, or web merchandising, instead than through retail merchants. The chief aim of the Hunky company to make the direct selling will be the followers: – O To ageless trueness of clients. O To keep direct touch with the client O To keep regular relation to the client with regard to our clientScheme: –We will implement the undermentioned scheme in direct selling: – O We will direct a mail-order catalog to about prospective clients. O 100-page catalog, developed in-house, marks both work forces and adult females and besides contains 10 pages devoted to place merchandises. O We will use assorted tools for this: -Direct mail, Telemarketing, Email Marketing, faxing, Voicemail, Couponing, Direct response telecasting selling.Media PlanningPrint ads will be run in monthly concern and societal magazine publications. Ads will besides look in non-traditional manner locales as Parenting and home-decor publication Domino. We will utilize the undermentioned tools for this: – O Media used: -TV, imperativeness, outdoor, sponsorship, online O Agencies: Bharat ad bureau Poster Publicity, O Media thought: Hit the mark audience of childs to up to 15 old ages, immature people and old people above 50 old ages.Evaluation of IMC planning procedureEvaluation of IMC planning of HUNKY places is necessary because: – ( 1 ) The cost of advertisement and communicating gyrating twenty-four hours by twenty-four hours so it is necessary to happen out if the investing in IMC program of the HUNKY SHOES is bring forthing any return or merely traveling down the drain. ( 2 ) As a IMC contriver we can easy measure assorted communicating options such as alternate message, IMC tools, media and vehicle and take the most effectual 1s. ( 3 ) It will supply complete feedback sing the public presentation of assorted strategic options and supply a footing for future planning. ( 4 ) Evaluation will increase the effectivity of marketing communicating by extinguishing unproductive options and adding productive options. ( 5 ) Evaluation will supply me the complete sing our entire IMC budget disbursal that the budget is expense in the right manner or non. ( 6 ) It helps to judge the behavioural consequence of the mark market. ( 7 ) It will assist to judge the communicating oriented consequence of the mark market. ( 8 ) It will assist to apportion as a guider about the new mark market for farther new execution of IMC program Finally at last we will add few words with it that this IMC program for HUNKY places company is for the fiscal twelvemonth 2009-10 is prepared by me by taking the new bing company of my ain and non copied from any other beginnings. Prepared by ( ASHUTOSH RANJAN 10804580 ) . Thank you to all for co-operation in showing my IMC program in forepart of my well-thought-of sir Mr. Navjit singh and makes the session successful.

Business plan Research Paper Example | Topics and Well Written Essays - 2250 words

Business plan - Research Paper Example Under Knowledge Store’s strategic marketing plan/approach, it will continuously monitor potential benefits/opportunities offered by the new line of products/books, tapes and DVDs to ascertain its financial viability (Zanoni, 2011). Ansoff Model In order to meet the above objectives, Knowledge Store can use Ansoff matrix/model to make decisions regarding the books, tapes and DVDs marketing growth strategies. It will used to ascertain strategic priorities regarding the launch of this new product line to attract more customers, expand the existing market share and to increase sales revenue earnings (Grewal & Levy, 2011). It helps in creating a logical platform on which the above objectives are developed, following different mix categories shown in the diagram below. Fig. 1.0: Ansoff Model Moreover, Ansoff’s matrix is employed to determine the books, tapes and DVDs e-marketing strategies that will help in meeting the objectives of increasing the customer base and market sha re. This will be facilitated by the use of internet services, which reach more customers segments in different geographic markets across the globe (Kerin, Hartley & Rudelius, 2010). Knowledge Store Marketing Mix The 7Ps of marketing that the store applies currently include, people, product, price, promotion, place, process, and physical evidence. They determine the success of the business if well articulated. In business, the 7ps are called the marketing mix and are available to the authority managing the store affairs. Primarily, the marketing mix combines the product and service aspects, thereby making the 7ps. For the case of Knowledge Store Store, the marketing mix is considered in the situation of books, tapes and DVDs products marketing. The report outlines the various ways, in which the store has used the elements in improving the books, tapes and DVDs products and marketing plan for the business operations (Shimp, 2007). People In reality, the people are the most important a spect of the marketing mix, an issue that the store had recognized. For instance, the use of books, tapes and DVDs products is capable of altering the dynamics, which surround those delivering the books, tapes and DVDs products. Product Through improved books, tapes and DVDs technology, the store has provided a means of delivering new and unique products, which are intended to match many other available products. Besides, the purely new products are presumed to develop new business opportunities for the store. Some of the products they make are in line with the technological development Price Pricing of the books, tapes and DVDs products that Knowledge Store intends to supply is very significant in determining the overall sales volume. Promotion Carrying out promotion is one of the means through which Knowledge Store can create awareness on its new products line. For Knowledge Store Store, the books, tapes and DVDs products provide them with many opportunities for doing promotion to sensitize the public on the products. Place Knowledge Store can create a new interaction place for their consumers so that the communication between them could be cordial, easy and with maximum efficiency, especially on its new product line/ books, tapes and DVDs. Process The issues relating to the process involve the channel through which

Parts of the Business Need to be Strengthened by Raft Furniture Assignment - 19

Parts of the Business Need to be Strengthened by Raft Furniture Company - Assignment Example There are various factors that seem to be influencing the organizational culture of RAFT Company. Such factors include The influence of Quinn and his co-founder Heinz Frye, whose influence affect the performance of the business. The development and the size of RAFT company influence its organizational culture are it is a small business seeking to expand through franchising in order to expand. The attitude of the customers towards the products of the company. The furniture of RAFT Company is unique and different from other producers in the market and therefore, is dependent on the role of the market. The forest-friendly nature of RAFTs furniture attracts most of the customers. Most of the customers are moving towards green furniture and therefore, are a great source of motivation for consumers who want to protect the environment by buying furniture which has been produced from recycled wood. While it was a great motivation of buyers to buy furniture because of the way it looked, this motivation has changed as more buyers are inclined to buying furniture that seeks to conserve the environment by preventing logging of trees. This makes such buyers responsible for their environment by buying a green option. Furthermore, buying green products becomes a habit for buyers thereby increasing the purchase of green furniture. Buyers are also appealed to the furniture produced by RAFT as it is a way of celebrating imperfection in art. The use of recycled teak wood in making furniture which is also characterized by imperfections such as natural marks. This attribute of RAFT furniture makes it artistic thereby appealing to people with aesthetic appeal. According to Quinn, it is warts and all the attributes of recycled wood that makes it beautiful.

Green Buildings Essay Example | Topics and Well Written Essays - 2500 words

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Freedom of Speech Essay Example | Topics and Well Written Essays - 500 words

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Property Analysis Essay Example | Topics and Well Written Essays - 500 words

Property Analysis - Essay Example If we think about the investment part for the five floors building the amount of remuneration is very less since the interest being paid for the investment or capital is very high. The installment paid to the bank every month is almost 10,000$. Test2. Comparing the land utilized for the construction, some of the properties are very small not big enough produce good rental value and some of the properties are very big which cant generate greater rental compared to the market value. Commercial property: The super market where I shop is near to my residence and is on the main road in the center of the city. It is a seven floors commercial complex built on a 1500 sq.yard plot. The whole cellar is rented out for the super market, upper cellar is rented out for two different show rooms and the rest of the five floors are custom built as requested by the tenants before the construction of the complex. Since the physical location of the property is in the center of the city a lot of demand is obvious. 4. Commercially considering the complex is rented out for the maximum rent and also to the global clothes brand, telecom giants, chain of restaurants etc. The complex is also put to the best use since global brands employ more people and generating huge employment.

The Arab League's Role in the Syrian Civil War Article

The Arab League's Role in the Syrian Civil War - Article Example There is also the theme of government response and the consequences that such consequences carried. This theme makes it very important to discuss the overall concept of political authority and power utilization. This is because from every indication, the response of the government as an authority and holder of power was something that dragged the Syrian Civil War to levels it can currently be found (Zartman, 2012). Cooperation and interferences that were received both internally and externally from the Arab League were also highlighted as an important theme in the article. Finally, the future of Syria was an important theme raised in the article that leaves the reader thinking if there is any hope at all for Syria from the current position it finds itself. The major theoretical position outlined in the article was international relations. As explained by Carlsnaes (2012), international relations encompass the relationships that exists among countries as exemplified through the roles of sovereign states, international organizations, non-governmental organizations, and even multinational corporations. The article clearly shows how each of these stakeholders played critical roles in the Syrian Civil War. Most of these roles were discussed under â€Å"External cooperation and interference† section of the article and clearly outlined the positive and negative outcomes with international relations. By emphasizing more on the role of the Arab League, it is very easy for the reader to get a sense of urgency for change with ongoing development of Foreign Policy Analysis. This is because the author constantly expressed mixed feelings about the impact of the real roles of the Arab League as it was not very clear whether the Arab League re gistered their presence for the purpose of serving its long awaited ambition for independence and unity or whether the regional body was there to focus directly on stopping the war. Into the future, it is important that

Reaction paper Essay Example | Topics and Well Written Essays - 750 words - 10

Reaction paper - Essay Example The best perspective to approach a reading, which creates some form of discussion between the reading and the reader, is to first pose the question; â€Å"what argument (s) is the writer responding to? Is he agreeing or disagreeing?† (Graff and Birkenstein, 146). Applying this approach enables the readers to approach a reading like a discussion, which opens the possibility of more perspectives, than would be possible while just trying to evaluate what the author is trying to say. The best approach therefore while reading is not to view the author is isolation, but rather to assume that the author is engaged â€Å"in an ongoing multisided conversation† (Graff and Birkenstein, 147). This manner of reading opens the door for the reader to apply critical reading, which is engaging with the author through questioning them, as much as allowing them to challenge the reader (Graff and Birkenstein, 152). However, while engaging with the author, it is wrong to criticize the work even where full understanding of the work does not exist. There has been an assumption that the best way to demonstrate the intellectual prowess of academicians is to find fault in others’ work and criticizes them, a concept known as â€Å"agonism† or programmed contentiousness†( Graff and Birkenstein, 215). However, this is bad for academics. Further, it is also essential to acknowledge that there are different facets of intellectualism, so that one should not be purely judged on the basis of academic prowess, while ignoring the other relevant contributions that such individuals can make. Discussions that responds to other by name and the points they have contribute is one such way of showing recognition of the contribution of others. Similarly, even educational institutions should not only focus on the academic achievements of the students, but should rather encourage such â€Å"students to take their nonacademic interest as

Finance crisis Essay Example | Topics and Well Written Essays - 2000 words - 1

Finance crisis - Essay Example ing to Keynes (1936) the smooth flowing world economy was destabilized during the late 2000s and such a scenario was seen in Iceland for the very first time and even in the world. Krugman (2008) explains economic crisis is one the retarding factors that have pulled down the steep growth of the world economy including the subsequent growth of the smaller economies which have gained a new impetus in the growth of their economies. Kothari (2010) defines economic crisis as a collection of varied circumstances that results in the huge loss of the nominal value of their financial assets. He further explains that an organisation or a company has a number of stakeholders who are directly or indirectly related to the organisation or company through a financial relation. An economic crisis turns a company into a dried well of financial resources and a result the stakeholders of the company even suffers through immense lack of financial resources. According to the observations of Kothari (2010) the economic crisis faced by the entire world has turned a disturbingly huge number of people jobless and thus penniless. People all over the world lost their jobs while others bargained for the job in exchange of one of the most meager sum of money. As more and more people turned jobless the chaos and panic regarding being jobless seemed to engulf them over a long time. He further elucidated the different kinds of economic crisis. Firstly it is the banking crisis where the depositors of the respective banks immediately ask for returning their deposited money. The bank faces a crisis over the availability of the funds within a stipulated time period. The second form of economic crises is the stock market crash which clearly suggests that it refers to the drastic decrease of stock prices over the larger section of the stock market that hugely depreciates the amount or value of the stocks resulting in excessive loss for the investors. The third form of economic crisis comes in the form

Osi Model Explained Essay Example for Free

Osi Model Explained Essay This paper discusses the Open System Interconnection reference model (OSI model) and the organization and function of its 7 layers. The OSI model is the most commonly referenced networking communication model, but it is rarely implemented in its entirety Ciccarelli et al. (2008). The OSI model provides a common frame of reference for discussing various hardware and software issues (Ciccarelli et al., 2008). The layers are the: Application, Presentation, Session, Transport, Network, Data Link and Physical (Ciccarelli et al., 2008). When data is sent, the user application sends data down through the layers of the model, which are self contained and have specific functions. Each layer adds information to the data pertaining to the layer’s control. The OSI model was created in 1984 by the International Standards Organization (ISO) in response to the need for a set of standards to allow computers to communicate through a network according to Ciccarelli et al. (2008). Additional rationales for the OSI model are given and most significant among them is that it was designed to overcome interoperability issues with networking products from disparate vendors (Ciccarelli et al., 2008; Davis, 2008). Other reasons given for creating the OSI model include: †¢ to clarify general functions of internetworking (Rivard Roherty, 2008) †¢ to divide the complexity of networking into smaller more manageable bites (Rivard Roherty, 2008) †¢ to simplify troubleshooting (Ciccarelli et al., 2008) †¢ to allow developers to change and improve components of a networking stack without altering the function of other layers (and the need to re-write them) (Rivard Roherty, 2008) A key to the understanding the OSI model is the idea of data passing down through the OSI model layers in one computer, then across a network media and then up through the OSI model layers in a second computer (Hill, 2002). As data flows down through the OSI model layers, each layer that has an applicable protocol, labels the data packet with a header and a trailer specific to the layer this is known as encapsulation (Hill, 2002). On the recipient computer, the data header and trailer is removed after its values are utilized (or de-encapsulated) as the data packet travels up the corresponding layer of the OSI model (Ciccarelli et al., 2008; Hill, 2002). Each layer prepares the data for the adjacent layer before it is forwarded by adding header and trailer data to the data. Layer responsibilities and definitions: (7) Application: User programs communicate with API’s in the application layer which allows user programs to contain very little networking code themselves (Hill, 2002). The application layer provides access to the network protocol stack. DNS operates at the application layer. Other important examples of protocols operating at this layer are: http, POP3 (email protocol), SMTP (email transport protocol), IMAP (internet message access protocol), FTP and Telnet – includes network printing and database services. Layer devices include: hosts, servers, PC’s and laptops, cellular phones [pic](Ciccarelli et al., 2008; Hill, 2002; Messer, 2010). (6) Presentation: This layer ensures that format of data input from the application layer is in a form suitable for transport over the network, and that it can be interpreted by the receiving node. Translates character sets such as ASCII, EBCDIC and Unicode for compatibility with remote nodes. This layer compresses and encrypts da ta as needed [pic](Ciccarelli et al., 2008; doogie966, 2011; Hill, 2002; Messer, 2010). (5) Session: Sets up, maintains and breaks-down connections between network endpoint applications; negotiates whether transmission will be simplex, half-duplex, or full duplex. Simplex is similar to a broadcast in that it is one way; half-duplex is two way transmission, but only one direction at a time; full duplex is two-way communication at the same time using different channels to manage send and receive traffic [pic](Ciccarelli et al., 2008; Hill, 2002; Messer, 2010; Rivard Roherty, 2008). Remote procedure calls originate from the session layer (doogie966, 2011). (4) Transport: Provides reliable transport using connection-oriented services (transmission control protocol -TCP) and connection-less oriented services (user datagram protocol, or UDP). Important functions provided by this layer are flow control, error detection and error recovery. Flow control starts before data is actually sent. The transmitting node sends the receiving node a message indicating that it is about to t ransmit data to the receiving node. The receiving node acknowledges the receipt of the notice from the sender – then data is transmitted. Flow control utilizes TCP protocol to ensure delivery of data. TCP is associated with connection-oriented service where communication is assured. Flow control also manages data transmission speed through a windowing process. A TCP window is that specific amount of data that can be sent before an acknowledgement is required by the receiving node. This prevents the receiving device from being overwhelmed by data volume that is can’t process fast enough. Connection-less transmissions (UDP) offers no error detection or recovery mechanism and is faster without the overhead of recovery requirements [pic](Ciccarelli et al., 2008; Hill, 2002; Messer, 2010; Rivard Roherty, 2008). (3) Network: Responsible logical addressing using IP protocol, or path determination (routing) and packet (datagrams) delivery [pic](Ciccarelli et al., 2008; Hill, 2002; Messer, 2010; Rivard Roherty, 2008). When traffic arrives at the network layer, header/trailer information is added or taken away that includes the logical addressing data or IP. IP addressing allows a router to route packets to remote nodes IP. There are two ways routing can be processed one is source routing. In source routing, IP data for every router on the path to the destination is included in the data packet. The routing method calls for the source and destination IP information to be contained within the packet. Once on the network, routers use the source and destination addresses to forward the packet to the next router, or hop, on the path to the destination (Ciccarelli et al., 2008). (2) Data Link: Consists of Logical Link Control Layer and the Media Access Control Layer: MAC layer Responsible for physical addressing or for getting traffic onto the network using the MAC protocol, this layer is responsible for NIC (L1L2) control. Switches and bridges operate at this layer, since they are using the MAC physical address of the sender/receiver devices to determine which port on a switch to use, or whether to let traffic pass (bridge). Switches also operate at layers 3 and 4 [pic](Ciccarelli et al., 2008; Hill, 2002; Messer, 2010). Media access control (MAC Address) addressing is managed and added/removed from traffic at this layer. Logical addresses (IP) are not considered at this layer. LLC sublayer bridges the MAC sublayer to the upper layer protocols. 1) Physical Responsible for physical devices such as NIC’s(L1 2), cabling, fiber, coax, wireless, hubs, connectors (e.g. RJ-45, BNC and for implementing standards for physical configuration of connectors such as TIA/ETA (RJ-45). Also, the physical layer manages signaling and voltages required to transmit data [pic](Ciccarelli et al., 2008; Hill, 2002; Martin, Not Given; Messer, 2010). References Ciccarelli, P., Faulkner, C., FitzGerald, J., Dennis, A., Groth, D., Skandier, T., Miller, F. (2008). Networking Basics. Hoboken, NJ: John Wiley Sons, Inc. Davis, D. (2008). Cisco Administration 101: Understand the OSI model to become a better Cisco troubleshooter. Retrieved 2/13/2013, 2013, from http://www.techrepublic.com/blog/networking/cisco-administration-101-understand-the-osi-model-to-become-a-better-cisco-troubleshooter/556 doogie966. (2011). OSI protocols and devices. from http://quizlet.com/6089965/osi-layer-protocols-devices-flash-cards/ Hill, B. (2002). Cisco: The Complete Reference: McGraw-Hill/Osborne Media. Martin, U. o. T. a. (Not Given). EIA/TIA 568A 568B Standard. Retrieved February 16, 2013, from http://www.utm.edu/staff/leeb/568/568.htm Messer, J. (2010). The OSI Model CompTIA Network+ N10-004: 4.1. Retrieved February 14, 2013, from https://www.youtube.com/watch?feature=endscreenv=W438koUR04oNR=1 Rivard, E., Roherty, J. (2008). CCNA Flash Cards Practice Pack (Third ed.): Cisco Systems, Inc.