Marketing Communications Strategies and Mix Case Study

merchandise Communications Strategies and Mix - Case Study ExampleMarketing communication refers to the use of essences and media to communicate instruction about products to the market. Marketing communication strategies entail advertising, grungeing, public relations, onward motions, and marketing among others. These strategies focus on defining products that ar provided to the market with the aim of promoting the companys fall guy and image by effectively satisfying shoot in the market. Marketing mix, on the other lead, comprises of a set of tactical marketing tools which work hand in hand to fully satisfy the demand in the market. These tools entail the 4Ps of marketing that is the product, price, place, and promotion which play a major role in describing the position of a product in the market.For instance, the UK gondola market is flooded by a plethora of vehicle brands such as Ford, BMW, Skoda, Aston Martin, Volvo and Jaguar which previse to fully meet all the need s and desires of customers. Being an industrial analyst for an investment corporation, I am supposed to come up with a marketing report which has a comparative analysis of the marketing communication strategies and mix used by the automotive industry in UK. Particular attention volition be paid on the marketing communication strategies and mix used by the Skoda and BMW companies to market the brand of their vehicles and thus strive in the stiff market competition. The report will also analyze the message and image portrayed to consumers by the campaign strategies and use of media tactics that the two companies employ to market the brand of their vehicles. The effectiveness and efficiency of these mechanisms will be depicted and analyzed to determine the factors that make these companies be successful.